Director of Marketing & Communications - Remsoft Inc.
COMPANY Remsoft Inc.
TITLE Director of Marketing & Communications
TYPE Permanent, Full Time
LOCATION Fredericton, New Brunswick*
COMPANY WEBSITE https://www.remsoft.com/
REPORTS TO Chief Executive Officer
For over a quarter of a century, Remsoft has been the global leader in Optimization Software for Land-Based Asset Management. We’ve been working with over 150 clients around the globe, spanning 15 countries, to offer optimized planning and scheduling solutions across all land-based and infrastructure sectors. More than half a billion acres of land is managed globally and sustainably through Remsoft’s products and services.
We use our technology and expertise to improve the condition and productivity of the world’s land-based assets: forests, roads, energy resources and more. We help organizations develop business and environmental sustainability through optimized plans and schedules which enable the allocation of resources to achieve desired outcomes with more profitability, sustainability, mitigated risk, while considering constantly shifting variables.
Since our roots are in forestry, we’ve always been thinking in futures and planning a generation ahead. As forward and future thinkers, this translates not only into profitability, but sustainability. We’ve been able to achieve this with our technology, talented team and a growing list of partners. We have an expert team with ongoing investment in research and development. We are profitable, sustainable futurists for companies around the world in all sectors.
As part of its global expansion including new products, sectors and customers, Remsoft is seeking an experienced leader to drive the company’s overall marketing and communications strategy and execution. This is an opportunity to join the Senior Leadership Team of a dynamic and highly client-driven organization. The Director of Marketing & Communications will accelerate opportunities for significant growth for Remsoft through strategic marketing and outreach. S/he will position Remsoft as a socially responsible company and global leader in optimization software, capable of bringing innovative solutions to land and infrastructure-focused sectors.
*There is flexibility for the successful candidate to work and live in other locations with travel to Fredericton as required.
Develop a Strategic Communications Plan targeting all key stakeholders consistent with overall strategy and the company’s value proposition: asset value (long- and short-term planning); profitability (predictive modeling, advanced analytics); and sustainability (commercial, local, and global).
Coordinate the implementation of the communication plan including public relations, stakeholder engagement, brand management, and marketing across a diverse range of platforms.
Initiate and maintain communications policies and processes to ensure consistent messaging and compatibility with overall strategic agenda and messages.
Increase awareness and recognition of Remsoft as a key global leader and partner in sustainable land and infrastructure asset management.
Enhance existing client loyalty supporting long term value creation for the company.
Effectively market Remsoft’s products and services to the forestry, utilities, and civil infrastructure sectors – from target audiences including IT influencers, sector thought leaders, government leaders, and across C-suites down to directors.
Create product profile packages and product launches in various platforms and to the media. Aggregate and public client testimonials.
Maintain timely communications about Remsoft and its ongoing value to stakeholders and the global community, and timely response to questions and expressions of interest.
Thoroughly analyse all relevant groups, associations and related bodies to determine membership/lobbying and support strategies.
Review appropriate industry conferences and Remsoft’s participation, where applicable.
Analyze current community programs including charitable initiatives and recommend new or alternative commitments, where applicable.
Produce thought leadership content, i.e. articles, blogs, video content, webinars, news articles, videos, and newsletters.
Develop a 12-month overall plan for marketing, communications and public relations.
Deliver white-papers, presentations and keynote speeches, for company leadership.
Oversee a range of public relations and marketing activities designed to promote Remsoft including public events, presentations, special project management, collateral and background materials, and other public relations materials in all formats (print, electronic, video, premiums and incentives).
Review all current communication channels to assess how they reflect and position Remsoft within its sectors and consistent with its brand identity.
Identify key advertising and sponsorship opportunities.
Seven to ten years of Manager or Director level experience in marketing & communications in technology and software products.
Knowledgeable in asset management or related fields.
Demonstrated success in media relations and generating effective media coverage in the business to business category.
Demonstrated success in promoting software businesses and its products and generating thought-leadership opportunities for senior management.
Expertise in understanding all relevant channels and platforms of communications and public relations.
Demonstrated ability to positively impact perception by existing or prospective clients including at the C Suite, IT and government level.
Track-record of creating compelling marketing materials that support existing and new product launches print, video and graphics.
Ability to understand and make recommendations relating to strategic sponsorship and/or advertising opportunities.
Experience in North America or global markets necessary.
Highly articulate, with exceptional team-building skills.
A passion for technology.
Strong organizational management skills: detail-oriented, strategic, creative, entrepreneurial, and disciplined.
High professional standards, with an acute attention to detail.
A practical, calm, and creative problem solver and strategic thinker, with the flexibility to react nimbly to the unexpected.
Ability to work well under pressure, independently or as part of a team.
Results-oriented personality with a collegial management approach and high level of integrity.
Disciplined; accepts ownership with a hands-on approach.
An experienced-based compensation and benefits package will be provided.
HOW TO APPLY
Please submit your application by emailing your cover letter and résumé to: email@example.com
For more information, please contact:
We thank applicants for their interest, however, only those advancing in the process will be contacted.